Burberry came under fire recently for burning so-called ‘unsaleable products’ in order to ‘protect its brand’. In moves to reduce waste and reuse, repair, donate or recycle unsaleable products (as part of their 2017 Responsibility agenda), the company has now announced that it will stop destroying unsold goods.
The company destroyed excess goods in an attempt to prevent them being sold at a discount and therefore cheapening the brand. “We will continue to explore methods of recycling or reusing such products within the regulatory constraints,” the company has commented.
Reduce waste: the industry-wide challenge
The problem of dealing with unsold products in the luxury goods market is not a new one, and certainly not one faced solely by Burberry. The issue is industry wide, and Burberry are only the tip of the iceberg.
PRM recently worked with a luxury toiletries and beauty brand that were faced with a similar challenge. They approached PRM to help them reduce waste and lower the amount of their obsolete products that were going to landfill, which, at the time, was considerable.
The company (which cannot be named for data protection reasons), is an ethical, fair trade company that’s dedicated to reducing its impact on the environment. However, they were faced with high costs while destroying obsolete products in a secure way. They also needed an improved solution for segregating product and packaging, which would allow them to deal with waste product more effectively.
The Runi SK370 gets results
Trials of the Runi SK370 demonstrated the machine’s ability to separate creams and other beauty products from their containers. The results were staggering. The percentage of products being incinerated went down from 100% to just 47%! After the installation of the Runi SK370, they were able to recycle 10% and compost 43% of waste product, an achievement they thought impossible before working with PRM Waste.
Product destruction was kept onsite, reducing the high costs associated with secure disposal from £75k p/a to under £25k p/a. Most importantly for them, they were able to further enhance their green credentials and improve their carbon footprint.
Could your business reduce waste?
These successes only prove that the Runi SK370 is a versatile system capable of vastly reducing waste costs and carbon footprint. If you need to reduce waste, contact PRM – we have proven results for reducing waste where competitors fail.