Coca-Cola’s ‘rewarding’ plastic waste scheme
At the core of PRM’s company philosophy is a keen interest in reducing plastic waste and helping the environment, so we were very pleased to hear Coca-Cola’s innovative plans to encourage plastic waste recycling. The drinks giant is currently offering consumers half price tickets to Merlin Entertainments family attractions, in exchange for empty plastic drink bottles. This bold campaign will hopefully mark the beginning of exciting new ways of increasing rates of recycling amongst consumers.
A world without plastic waste
Last year PRM highlighted the widespread problem of recycling black plastic trays. We hope that continued pressure and raised awareness of the problems caused by plastic waste, will see more positive changes implemented in the future. This latest scheme is part of Coca-Cola’s drive to collect and recycle a can or bottle for every one they sell by 2030, in an attempt to ensure a world without waste.
Deposit Return Scheme
It’s now just over a year since Coca-Cola launched the Coca-Cola European Partners’ (CCEP) and Coca-Cola GB’s (CCGB) Sustainable Packaging Strategy, an exercise that helped highlight some of their sustainability efforts and activities. The structure of this particular Deposit Return Scheme encourages consumers pay a deposit when they purchase a single-use container (which they get back when they return the used carton).
The latest scheme is different: there’s no need for deposits and it’s the only scheme in opperation that offers a more valuable reward than the purchase price of the drink.
Only time will tell if Cola-Cola’s schemes have the desired effect in reducing plastic waste and PRM Waste will be keeping a very close eye on this hot topic.